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Whether facing mobility, visual, or auditory barriers, many clients require accommodations to make the real estate journey more accessible. This is something every REALTOR® can help with—it doesn’t have to be up to just a few who specialize in accessibility.

Jeffrey Kerr, a REALTOR® and author of Barrier Free Real Estate: Achieving Freedom at Home has spent more than 20 years advocating for more accessibility in real estate and helping clients with disabilities navigate the process. Jeffrey joins this episode of the REAL TIME podcast to look at common accessibility setbacks in real estate and how all REALTORS® can help their clients overcome these barriers.

Transcript

Jeffrey Kerr: Designing homes for everyone, regardless of age or mobility, whether you’re eight or 88, that, to me, is the goal.

Shaun Majumder: Hey, guys. Today on REAL TIME, I speak with a gentleman named Jeffrey Kerr. He’s a real estate agent who has been working with people with disabilities as his clients for many years, all the way back to 2004. He’s got a great story to tell, and we’re going to go deep on what exactly accessibility means in the world of real estate. We’re going to talk about the features in homes, we’re going to talk about what’s working, what’s not, and I think you’re going to really enjoy it.

Let’s dig in. Buckle down. Here we go, my conversation with real estate agent Jeffrey Kerr. Oh, this is exciting. This is exciting, ladies and gentlemen of the world, whether you’re in real estate or not. We have an incredible guest today. Somebody who’s going to provide some deep insight, some long historical knowledge. Of course, today, joining us on REAL TIME is the one and only Jeffrey Kerr. He is going to tell us why he is such an amazing Blue Jay fan. That is why we’re here today to talk about.

We’re here to talk about the Jays. Of course, I’m kidding. We’re both being Jays. Let’s see it, baby. Yes, Jeffrey Kerr, Blue Jay fan, which we have to touch on a little bit, but really, that’s not what you do. Of course, you are a REALTOR^® who has lots of experience in making real estate more accessible, the journey more accessible. Accessibility is what we’re talking about today.

Something that I know, Jeffrey, I’ve taken for granted in my mind, when I’m thinking about real estate, and I was thinking about topics, and then when I saw your name come across, and I saw what we’re going to talk about today, lights went off. I’m like, “Of course. Oh, my gosh.” Thinking about all the people who need to have access. First of all, tell us a bit about your background and why you, in this discussion, and what accessibility in real estate means to you, but also to the world?

Jeffrey: Thank you, Shaun. It’s great to be here. I certainly appreciate the opportunity to come on the podcast and talk about accessible real estate. It’s something that I’ve been doing for a lot of years. I grew up in a family. My aunt had MS. My mom is an occupational therapist/physiotherapist who worked at Toronto Rehab. It was just a fact of life for me growing up in that environment. When it came to real estate, it was just a natural fit for me to work with people with disabilities and help them find a home that works for them.

For many years, I’ve written articles for the Canadian Paraplegic Association, which is now the Spinal Cord Injury Ontario. I’ve written articles for them. I’ve took those articles, and I’ve actually put them all together in a book, which I call Barrier Free Real Estate – Achieving Freedom at Home. I wrote this book basically as a resource for people who are suddenly in need of an accessible home, and they don’t know where to start.

Shaun: What percentage of your clients are those with disabilities?

Jeffrey: It varies from year to year, but on average, it’s probably about 65% to 70% of the buyers and sellers that I work with are people with disabilities or are looking for a home to accommodate someone.

Shaun: Right, because these are things that maybe, obviously, if you don’t have disabilities, it’s not top of mind, but, man, you are a very important specialist when it comes to this in terms of going through the checklist of what is needed to make a house more accessible. Why is it that accessibility in real estate matters, broadly speaking? Then I’d like to get down into some details about what exactly are those things per room that we need to think about when we’re thinking about accessibility?

Jeffrey: I think it’s important for everyone because everyone, regardless of their age, whether you’re eight or 88, you can appreciate an accessible home. It could be a parent pushing a stroller, it could be someone looking to age in place, it could be a family member that you want to welcome into your home. Regardless of the reason, accessibility is so important in our homes for everybody. Whether you realize it or not, there are people in your life that will benefit from an accessible home and being able to enjoy your home as much as you do when they come to visit.

It could be you have an injury, you sprain your ankle, and suddenly climbing the stairs are a challenge. It could be anything. You’re welcoming an older parent to come and visit, so having access to a washroom is important so that they can stay. There’s an entrance solution so that you can welcome people into your home. There’s just so many factors into it, and accessibility, I feel, is just important for everyone.

Shaun: When you first started thinking about this as a business model, in a way, what were the things, the barriers that you were seeing? Is the system already being conscious and doing their best to accommodate, or are you seeing that in the beginning it was really lacking, now there’s a little more awareness, so it’s becoming more prevalent in the discussions, or are you saying it’s right where it needs to be right now? Where would you say, on the scale, the overall buying and selling experience is like for people who need accessibility?

Jeffrey: To circle back, I’ve been a REALTOR^® since 1999, so for quite a few years. Back when I started focusing on accessibility around 2004, there was one other real estate agent in Ontario that was focusing on working with people with disabilities. There really was no model to follow there. There really wasn’t a lot of information out there to help find homes that are accessible or could be made accessible. Slowly, over the years, that’s improving.

What I found early on, it was a question of understanding what people’s needs are and then going through the listings and identifying homes that could meet those needs. Fast forward to today, the real estate boards are getting a little better in gathering information on the homes and the accessibility features within those homes. It’s a little easier to find properties, but it’s still, in my opinion, it’s not where it needs to be.

Shaun: What was it that inspired you to say, “Oh, these are the people that are not being looked at. We need to take care of that. In my newfound, I got my license. Here we go. I know I can specialize.” Was there one specific incident that made you say, “Oh, this is what I want to do and focus on,” or was that the reason you got into real estate to begin with? Tell me about that story, about what made you say, “Oh, this has got to be for me.”

Jeffrey: I think the aha moment was in 2004 when my aunt needed to sell a pre-construction condo that she purchased in the mid-’90s. It was supposed to be wheelchair accessible. My aunt and uncle went into the sales office, bought what they were told was a wheelchair accessible condo. Through construction delays, my uncle had passed on before that condo was ready for occupancy. I was with Aunt Jean when she rolled through the front door, and she knew very quickly that she couldn’t live there independently.

She handed me the keys and said, “Jeff, I need you to sell this condo for me.” The condo had a really good bathroom, large bathroom with a roll-in shower, but the kitchen itself was a joke. It was so poorly designed, there was no way that she could live there independently and look after meals. I actually started researching selling accessible condominiums and there was no resources out there.

I met with, gentleman who name is Kevin Rogers at, at the time, it was called the Canadian Paraplegic Association. I was asking him what his advice was to market this condominium. He provided some advice for me. We had a great chat. At the end of the chat, he said, “Jeff, our community really needs someone with your background and your willingness to learn to help find accessible homes.” That was the moment where things became clear in my mind that this is something that is a natural fit for me. Again, it was a good business opportunity as well. It was a perfect fit.

Shaun: That’s amazing. I love that. Did you feel like, “Oh, this is almost a newfound purpose?” It sounds like to do what you did when you jumped in, the things that motivated you to get there, it wasn’t as simple as, “I’m going to get my real estate license, and I’m just going to–” You were motivated by a passion and a vision for what was missing.

Jeffrey: Yes. Going even further back, I was building houses before I got my real estate license. I got my license to help sell the homes that I was building. That in itself gave me a really good understanding of homes, how they’re built, and how to identify homes that could be modified for accessibility. Then accompany that with the accessibility side of things. Again, it was just a really good fit. It’s also very rewarding. I get an opportunity to work with some fantastic people who have challenges that they need solutions for. I’m able to help them find solutions. Again, it’s a very rewarding part of my business.

Shaun: I think we take for granted some of these challenges. Take me through some of those things, but first, actually, I want to ask you, what are some of the shortfalls that you’ve noticed making it harder for those with mobility issues or those with visual or auditory limitations when it comes to searching for a home?

Jeffrey: The information that’s shared out there is not immediately evident as to what the accessibility features are or how these homes can be modified. It starts with disseminating information and finding properties that can work, are already accessible, or can be modified to meet my client’s challenges. It always starts with a conversation with a person as to what are their needs. There’s the traditional real estate questions, location, budget, but when it comes to barrier-free accessible real estate, then it’s a question of what are the individual’s specific needs that need to be accommodated within their home, and then helping them find that perfect fit.

Shaun: It’s not one size fits all?

Jeffrey: It definitely is not one size fits all. Every individual is unique, and the solutions that work for them have to be unique and tailored to them as well.

Shaun: You had mentioned earlier that it’s not clear when you’re doing a search which houses are accessible or have accessibility features. If I’m just a person who is looking for a home and I want to do a broad search, I don’t even have an agent yet, I would love to be able to go and see what houses do have accessibility features and which ones don’t.

Jeffrey: Buyers love searching on REALTOR.ca. People are addicted to it.

Shaun: Love it.

Jeffrey: It’s great. They do their research, and then they reach out and say, “Hey, I want to look at this house. If that resource was able to provide additional information about accessibility features, then that would be a definite bonus.

Shaun: Let’s talk about some of those features. For example, can we go through what some of these features might be? In the dream world, where we can say, “This is what’s going to be in the listing,” what are some of those features that most of your clients are looking for?

Jeffrey: The two main features are definitely an entrance solution and a bathroom solution. You’ve got to be able to get in and out of the home or condominium safely, and the bathroom is necessary, obviously, to be able to stay. Those are probably the two primary features that buyers would be looking for. How do I get in and out of the home? What does the bathroom look like?

Shaun: I think if I were just to take that for granted, stairs are obviously not for everybody. The solution would be, would you look for a home that would have the ability to create a ramp, or it comes with a ramp? Am I right in assuming that that would be a solution to stairs?

Jeffrey: Yes. The entrance solution can take many different possibilities, a ramp, a landscape ramp, a wood ramp, a metal ramp, or it could even be a platform lift on the outside of a house. It depends on the height difference from the outside grade to the front door threshold. What’s that height? Can it be reached by a ramp, or would a ramp be too steep? We’ve got to look at doing a platform lift.

Shaun: Talk to me about the bathroom.

Jeffrey: We always have to talk about the bathroom. Generally, when I’m talking with a buyer for the first time, the conversation quickly goes to the bathroom, because it’s, what are their specific needs within a bathroom? Is it a zero-threshold roll-in shower? Is it a bathtub where they could work with a bath bench and then transfer into the bathtub? It is one of the first conversations, and it’s one of the more important ones.

Shaun: It’s very important. Getting on and off the toilet, entering the bathroom, the shower space is really important, the bathtub space is really important. When you’re looking for a house, how much of it are you looking for that is already built in versus the ability to modify?

Jeffrey: The majority of the clients that I work with, we look for a house that can be modified for their needs, and there’s a couple reasons for that. Finding an accessible home that’s ready to go and available is pretty rare, and a lot of those homes were modified for a specific individual. Once they have a home that meets their needs, they stay for as long as they can in that property. They don’t come up for sale very often.

If they do, is there a buyer out there who can make use of the accessibility features in that home? If it was modified for a specific individual, or was it modified more for universal design, which can accommodate anybody regardless of age or mobility? To go back to your question, the majority of my buyers end up buying a house or a condo that they can modify for their needs so they can make it exactly what they need it to be.

Shaun: What about kitchen?

Jeffrey: For the most part, I found people can make do with traditional kitchens as long as there’s room enough to maneuver a wheelchair, particularly if you’re cooking in a seated position. If an individual is living by themselves, then maybe they need to be looking at a modified kitchen. Kitchens can vary quite a bit. There’s a lot of modifications you can make in a kitchen to make it accessible, like a roll-under sink, lower countertops, ovens, or a cooktop that have the controls on the front so that individuals don’t have to reach over a hot element in order to change the temperature. There’s a lot of safety features that have to be considered.

Shaun: Then I also heard there’s a way to sometimes– Some of it is pretty inventive and creative. I heard about you can push a button and things lower to you. You can get these built into your home?

Jeffrey: Yes. There’s a company that will modify your kitchen cabinets so that the inside of the cabinets actually will lower down to the counter height. Then you can place your items on the shelves, and then hit a button or click a remote, and then the shelves rise back up. There’s also shelving that was on a handle so that you can pull them down to a lower level. There’s a lot of technology and innovation out there to make the kitchen accessible.

Shaun: Then as I’m walking through the home, I guess there’s the entrance issue with stairs that can be resolved. What about within a home, going up and down the stairs if there are stairs or multi-leveled homes?

Jeffrey: A lot of homes are too small. The footprint is too small to add a mechanical lift between two floors. A big part of looking for an accessible home is finding a space that could accommodate an elevator. An elevator being an elevator in an enclosed shaft that goes between three or more floors. There’s also a product called a telecab, which is essentially like a London telephone booth that goes between two floors. That gets mounted on a load-bearing wall, runs on a track, and that’s sometimes a little easier to fit into a home.

Two-story homes, I think, are good in that they often have a lot more square footage. With the cost of real estate, the majority of the cost of a home is land value. It’s not always possible to find a large ranch bungalow that’s all in one level. A lot of people have to consider a two-story home and then find a solution to get up to the second floor.

Shaun: What about when we think about people with auditory or visibility challenges, what are some of those features that are considered in the buying and selling of homes?

Jeffrey: In condominiums now, for those who are hard of hearing or deaf, you’ll notice with the smoke detectors now, they have strobe lights. It’s not just a siren or an alarm that goes off. It’s actually a strobe light that is very, very powerful. There’s also, for lack of a better word, like a thumper that you can put in your bed so that if the smoke alarm or the CO detector goes off in the night, it actually wakes you up-

Shaun: Wow.

Jeffrey: -in your bed. There’s definitely technology out there that can help in the home-buying, home-selling process.

Shaun: I love that. Now, with the advancement of technology in terms of lighting and switches and air conditioning, heat, HVAC, what are some of those advances that you’re seeing that are not only convenient for people with accessibility needs, but just generally speaking?

Jeffrey: The whole home can be automated from opening doors to turning on lights to turning on motion sensor faucets. Pretty much everything in a home can be automated so that if someone’s not able to physically do the tasks themselves, they can use something like Google Home and just say, “Hey, Google, turn on the light,” or “Hey, Google, open the door.” There’s so many options right now in home automation, and it really provides a lot of flexibility and freedom for people to live independently at home.

Shaun: Yes. Jeff, I know that there are some organizations, there are some places in Canada that are starting on the good foot there. They’re leading the charge. I’m actually here in Nova Scotia now where I’ve recently repatriated to, and as it turns out, the Nova Scotia Association of REALTORS^® are really working hard to include more of those details in listings, really trying to shine a light on those features that are needed in the accessibility space.

Jeffrey: Absolutely. I think it’s a great pilot project. I can speak to what’s happening in Ontario. Over the last few years, there’s more and more data that’s being collected for homes and the accessibility features. I think it’s so important to have that data and make it available. It’s not just in Nova Scotia and Ontario, but all across Canada, this needs to be done so that everybody across the country has as easy access to the data and searching for homes.

I can’t stress the importance of having floor plans for people to understand the flow of the home and being able to look at options for increasing a bathroom size. I think floor plans are crucial. They’re definitely a valuable tool in the listing, along with all of the room data and the features data.

Shaun: Right. Now, is there something to be said about the definition of what makes something an accessibility feature? If I’m selling and I want to brand it as, “This is an accessible home,” because we said it’s not the same for everyone, is there some kind of criteria that makes something specifically thumbs up, it gives us the accessibility approval?

Jeffrey: The short answer is no. I think it’s somewhat subjective to the individual who’s inputting the listing as to what features, if they consider them accessible. Now, some of the criteria in terms of door widths, is there a roll-in shower? Is there an elevator? Those features are very specific. I find that there’s a lot of listings out there that say they’re accessible, but when you drill down, they’re just talking about being accessible to the bus stop or accessible to the grocery store. It doesn’t always line up with accessible from a mobility accessibility point of view. Accessible doesn’t really have, I guess, a set definition when it comes to listing.

Shaun: I think of even your Aunt Jean, was it? Jean, she thought it was going to be, and then she gets in and is like, “No, this is not going to work.”

Jeffrey: Yes, exactly. Had she had some more information about the kitchen layout, then yes, she probably would have known it more in advance that that wasn’t going to work for her. That’s a great example. You’ve got to have more information.

Shaun: Now, that was in 2004, and you have been working with clients for so many years. I’m sure a lot of agents who are watching this, REALTORS^® watching this now, are like, “Yes, I want to be more involved and work with those clients more.” What is a respectful way to approach accessibility in real estate with clients?

Jeffrey: I think it starts with a conversation. Every client is going to have a unique set of needs. It’s just a question of talking to them, asking them what an accessible home means to them, and what are their needs, and just helping to understand how language is so important. How would you like me to speak to you? I always default to person-first language. People with disabilities, you’re a person with a disability.

I have a client who said, “No, Jeff, I’m a disabled person. That’s how I want to be referred to.” That’s their choice, but that’s just a conversation that we had so that I can speak to them in a way that they’re comfortable with. I don’t think people need to be intimidated by it. Just simply ask the individual the questions. There’s a saying that I love. It’s nothing about me without me.

Shaun: Oh, I love that.

Jeffrey: Nothing about me without me. Don’t make decisions on behalf of a person without asking them first. I think that’s just so important. People love to be heard and listened to. People will always be happy to tell you their story. You’ll learn information, and you’ll learn how to speak to them effectively and respectfully, and then just take it from there.

Shaun: I think it’s just like any personal one-on-one relationship. When you’re developing a relationship, a bond, a shorthand, this relationship is going to last for a while because you really want to get to know, whether they are a person with disabilities or not, you always want to know what are their needs, what are their wants. In this case, it sounds like you don’t need to tiptoe around anything. Just having a direct conversation asking, how do you like to be referred? How do you see yourself? What can I do to accommodate that? I think that just is, it’s almost common sense, but maybe in the world we live in where people, they’re not sure. I think it’s good hearing that from you.

Jeffrey: It’s not a quick and easy transaction. There’s always some extra layers. There’s always extra time. Working with people with disabilities is not for a person who likes to do a quick sale, a quick buy. That’s not going to happen. It takes time to understand the client and to find them the right home. There’s a lot of extra layers in terms of bringing in accessibility consultants to make sure that the home can be modified properly. There’s a lot of extra considerations. That’s why you need to be willing to spend that extra time with a client to make sure that It’s done properly.

Shaun: I love that. When I think about some of these features and these elements, some of them, they actually sound beneficial to able-bodied and persons with disabilities. Talk to me about universal design. Talk to me about, are there– We know it’s not one size fits all, but clients are obviously thinking about resale value as well. A young person coming up, they know they need certain features in the house, but then they know that what if they want to move on? What if they get a job somewhere else in a different city? They want to sell their house. How are people with disabilities thinking about the resale value, or are they? Are most people, when they find their house, they stay? Talk to me a bit about that.

Jeffrey: I think for the most part, if someone buys a home and has it modified for their needs, they’ll stay there for as long as they can. There’s certain modifications that can be made that are very– They make the home more saleable. For instance, a zero-threshold shower. I also call it a roll-in shower. That’s probably one of the features that is most in demand with the clients that I work with. That feature, an elegant roll-in shower, is beneficial for everyone regardless of age or mobility. A lot of homes now are being built with these elegant zero-threshold showers. It’s just a nice feature to have, and that definitely adds to the resale value.

On the other side of the coin is features that may be right for the individual, but not necessarily great on the resale value. I actually find, as an example, would be a walk-in tub. Those are fantastic for individuals who need them or like to use them. They’re great tools. I always tell my clients, if that’s something that you want, and that helps you live independently and comfortably in your home, then absolutely put one in, but when it comes to resale, don’t expect to get your money back out of it because finding the buyer who wants that feature is pretty rare.

Shaun: Because people love bathtubs, people love taking baths, are there ults to that?

Jeffrey: There’s not a lot of options when it comes to bathtubs. I agree with you. There’s a lot of people who are bathtub people. They absolutely want a bathtub. If that’s what’s necessary, then go for it. There’s also a chair that you can put in the bathtub that will then lower you into the tub. That’s an option too. Again, it comes down to the individual and what works for them.

Another example are chair glides where you have a staircase where you have a mechanical chair that glides up the stairs. They’re very helpful for people who are able to walk but maybe not navigate stairs, but when it comes to the resale value, I find that people aren’t willing to pay a premium for a chair glide. They’re more of a temporary fix for the individual. Again, a walk-in tub, it’s difficult to get the money back out of those when it comes to resale.

Shaun: What are the other considerations? When you’re talking to real estate agents who are out there, what are some other things to consider when you’re engaging with clients?

Jeffrey: The accessibility consultants, we touched upon it earlier. I think it’s really important that when an individual is looking at a home that you bring in the experts to confirm that the specific modifications can be done. Again, what the cost is. It’s one thing to be able to do the renovation, but what’s it going to cost? Then there’s the safety component of it. Is there a second means of getting out of the home in an emergency?

A lot of people are concerned with high-rise buildings. They want to be on the ground floor of a condominium because they want to be able to get out in an emergency. The solution for that is called an evacuation chair. These are fold-up portable chairs that you can have either in the stairwell or in your unit that in a case of an emergency, you can transfer into the chair, and then someone can push you down the stairs because they have tracks on them that are designed to be pushed down a staircase.

Shaun: Wow.

Jeffrey: That’s a solution for people who are concerned about living in a high-rise. Fire department ladders will only go up to the seventh floor, and that’s only if the fire truck can get right beside the building. When you look at most downtown cores, there’s buildings popping up everywhere, and they’re multi-story. How do you get out in an emergency? In a evacuation chair.

Shaun: This has been such an important conversation. I think REALTORS^® and real estate agents, they need to get caught up on all of this information. I think it’s important to be able to connect with many people of all kinds. In closing, what are your things that, number one, you feel like the system needs to really catch up on, whether it be in the listings or what have you? What are other ways? Are there builders that need to consider more things? What would you do if you could be in control of everything? What would you change? What do you think is working? What do you think, Jeff?

Jeffrey: I think there’s a lot of things that are working and that just needs to be improved on in terms of getting that data, getting that information out there to the public and helping everybody find homes that are accessible because when an accessible home comes on the market, it’s really important to find the right buyer for that home, a buyer who appreciates all the accessibility features. That’s certainly one thing.

Builders. There’s a builder in Toronto, the Daniels Group, that is ahead of the curve in terms of offering pre-construction condos that are fully accessible. There’s another group that’s called the Accelerating Accessibility Coalition, which is a group of builders and professionals that are involved in the building industry. This group has got together to advocate accessibility and to promote accessibility.

These are all things that are happening that are very positive and important. I certainly want to see these initiatives to continue. Again, it’s just having a conversation and just willingness to learn. That’s how I got started way, way back. I just had a willingness to learn. You talk to the right people and you talk to your clients and just be open-minded.

Shaun: It’s amazing because from what I understand, if I’m thinking about people who may come as clients, they’re all going to be from all kinds of backgrounds and even with different disabilities. Talk to me a bit about that, some of the people that you’ve worked with.

Jeffrey: Aging in place is very popular now. There are people wanting to stay in the homes and in the communities that they’re comfortable in. Can their homes be modified over time to accommodate their deteriorating mobility? That’s something to consider as well. Again, going back to designing homes for everyone, regardless of age or mobility, whether you’re eight or 88, being able to live independently in that home for as long as you want, that, to me, is the goal.

Shaun: Thank you so much for doing what you do. This has been an incredibly insightful conversation.

Jeffrey: Thank you very much. I really enjoyed it and I appreciate you bringing me on the pod.

Shaun: You got it. See you, Jeff. Go Jays go. Thanks so much, Jeffrey. What a great conversation, shining a light on accessibility issues in real estate. I learned a lot. I hope you guys did too. Of course, if you liked today’s episode, be sure to like and subscribe wherever you digest your favorite podcast. Of course, today’s episode is brought to you by the Canadian Real Estate Association (CREA), production brought to you by Alphabet^® Creative. My name is Shaun Majumder. Thanks for joining us on REAL TIME. We’ll see you next time on REAL TIME. What a time. What a time.

Social media is a strong tool in the world of real estate. A REALTOR®’s online presence and personality can directly impact their professional success.

Katie Hession, also known as YOWCityStyle on Instagram, recently expanded her career to real estate. YOWCitySold is where she now leverages her experience as a professional social media influencer to build her business in real estate. She joins this episode of the REAL TIME podcast to share her journey from influencer to REALTOR®, why authentic content is always going to rise above, and how fellow REALTORS® can leverage social media to form stronger connections with their community and grow their business.

Transcript

Katie Hession: You don’t have to be great to start, but you have to start to be great. I used to be a Christmas elf for Santa Claus at the shopping mall.

Shaun Majumder: Amazing. Shaun is a wizard. You know, these days personal brand can lead to professional success, but what exactly does that mean? Personal brand, what is my personal brand? You know what? Social media plays a huge role in everything we do in life. As REALTORS^®, how can, in this day and age in 2026, how can we leverage social media to help with our professional success and grow our brand, both professionally and personally, and how they come together?

Today we’re talking to Katie Hession. She’s an influencer. She’s been through the social media game for the last 10 years and is now officially jumping into the real estate game. You can follow her on YOWCityStyle or most recently at YOWCitySold. When I say YOW, I do mean Y-O-W, Ottawa peeps. You know what I’m talking about. This is really exciting because, for somebody who has taken a personal brand and also been able to help other people build their personal brands, and now turning that into a professional brand and is about to grow, it’s going to be exciting to hear our conversation with Katie Hession.

Katie Hession, I’m so stoked that you’re here. I’m so stoked that we’re going to have this conversation today. We’re going to talk about personal brand. We’re going to talk about your business brand, how they come together, something that, you know, a lot about and have been building over the years, which is so cool. In this world we live in now, man, so much lives online and who you are personally, but when we’re talking to our REALTORS^®, how important is the personal brand right now in everything that we’re doing in business, especially in the real estate space? How important is that, or will this just be a fad and it’ll be gone in a few years, and we can all just get back to the old school of putting up flyers?

Katie: I mean, you can choose to do it or not to do it, but I think one of the things that’s always top of mind for a REALTOR^® is looking at their sphere of influence and having a personal brand online is really just a way of taking that on turbo speed or magnifying it like crazy. My online community obviously is filled with people who I actually do know in real life, but then there’s a lot of people in there that I’ve never met and hope to meet one day.

Shaun: Right. Give us some of your background. Tell us where you were raised, but then also, how did you get into this space? Why did you get into this space, and how has it evolved over time?

Katie: It’s a long story, but I’m an Ottawa girl born and raised. I mean, if we want to go as far back, my resume is pretty colourful. I used to be a Christmas elf for Santa Claus at the shopping mall.

Shaun: Amazing.

Katie: I know. Always on the good list. I studied sociology and business at Bishop’s University. My first job was working in the audience research department at the CBC.

Shaun: Oh, interesting.

Katie: Then I went on to get my teaching degree in Australia, came back, taught special ed in Toronto for just over 10 years, moved back to Ottawa, and worked in the nonprofit space for a nonprofit called Mealshare helping to feed kids by working with local restaurants. Now I’m here. I think one of the main things as a common thread throughout my whole life is that I enjoy being a connector. I always remember what people do, what they need, and I love bringing people together to make some magic and make their lives better.

Shaun: That’s built into your DNA. Some people I know, if you think back now in high school, you think about those people back in the day. They were always at the rallies. They were always face-first in all the fundraising stuff. Were you one of those people? Where do you think you get that from?

Katie: You’re right. I was definitely on student council and worked at summer camps. I’ve always been just very outgoing. I think I’m a lot like my dad and also like my grandmother, who was also a REALTOR^®.

Shaun: Oh, no way.

Katie: Yes, I think I definitely, my whole life, people would tell me that I was so much like her. Then again, for years now, everyone’s like, “You’re so much like her. You’ve got this personality that just would be really great for real estate.” I’ve thought about her a lot during this journey.

Shaun: Oh, that’s amazing. I love that personal connection that helps you make decisions later in life of like, oh, no, wait a minute. I thought I was here. Maybe I’m more here, and the spirit of grandma or nana, Nan. What would you call her?

Katie: Her name was actually Bonga.

Shaun: Bonga.

Katie: Bonga.

Katie: Not her real name, but that was her grandma name. I think it was one of my cousins.

Shaun: That’s amazing.

Katie: She couldn’t say grandma. Yes.

Shaun: Because she was a REALTOR^®, you were around it. You saw her. You saw her connecting with people. You saw her involvement in the community. You obviously aligned with that. This real estate idea has been probably brewing for a while now because I know you do a lot of social media. Tell us, you’re YOWCitySold, but you’re also YOWCityStyle on Instagram. Tell us how you took that social media side of things, and now, it’s blended with the real estate side of things. You’re obviously just a people connector.

Katie: Yes. Not just online, in-person as well. It really has been a long time coming. I did start my real estate license back in 2005, 20 years ago. That was when I had my teaching degree, but there weren’t really any teaching jobs. It’s like, okay, everybody’s always told me that I’d make a good REALTOR^®, so I started it. Then, of course, ended up getting offered a job, so I shelved it.

Then I picked it up again right before the pandemic. I was supposed to write my first exam March 2020 and had to shelf it again. Then, about two years ago, I started the program again. It just felt like the right time. At this point, I’ve bought and sold two of my own homes. My kids are a little bit older, and I’ve got this great network online that I think is going to be very helpful.

Shaun: Right. Wow, the real estate thing has been brewing for a while, but then, where did the social media side start? Why did you jump into social media? What was social media like when you started versus what it’s like now? Where do you see it going in the future?

Katie: It’s actually been about 10 years now that I’ve been online. I lived in Toronto for most of my 20s, moved back to Ottawa when I was a mom. While I was on maternity leave, that was when we moved back. I was just trying to figure out the city. Again, I grew up here, so I do know the city quite well, but I needed to get reacquainted with it. Again, like we had said, the people say it’s a bit of a boring city. I was like, “You know what? I don’t believe that.” I remember somebody saying to me, “There’s actually a lot going on, but you just need to know the right people and where it’s happening.”

I saw that there was this lack for a resource. I wasn’t going to start a magazine or a newspaper or anything like that, but starting a page on Instagram seemed like an easy thing to do. I started it, actually, by featuring other people. I would find somebody who I figured was a tastemaker in the city, and I would ask them, what’s the hidden gem in Ottawa that a lot of people don’t know about? I wanted to always make sure that it was something local-specific. You couldn’t say a big-name restaurant that you like going to. It needed to be a local business here in Ottawa because, really, I really believe that local businesses are a huge part of what gives a city its unique identity.

Shaun: Not a chain that came in from the States, and now everybody loves going to that particular one on so-and-so street. You’re saying, “No, this is an Ottawa staple. This is very specific to Ottawa,” right?

Katie: Yes, something you couldn’t find anywhere else.

Shaun: Right.

Katie: Then I landed two writing jobs for two different magazines and realized things are getting going here. Then I was also asked to be the stylist and spokesperson for one of our local shopping malls. That got me going on morning television, doing presentations about fashion, and that’s when the brand deals really started to come in. I was really starting to get recognized.

Shaun: Which is more powerful right now, would you say, social media or television?

Katie: I believe social media.

Shaun: Yes.

Katie: It’s just an easier way to connect to people. If you’ve got a link to buy something, it’s right there. Even here in Ottawa, a local business that I worked with, he went on TV, and he also worked with me. The difference was quite big. I brought him a lot more customers.

Shaun: Right. There’s something really direct to either your—in my case, if I want people to come out and see me do standup, or if I have a new thing going on, to talk directly to them is different than putting on a face of like, hey, I’m here to promote something to the massive public. When you’re talking directly to somebody, they feel it, and they probably respond in a stronger way. What do you think is the most important thing when, whether it’s REALTORS^® or just people who are trying to expand their personal brand? What are those things that are most important when putting themselves out there?

Katie: I think that a strategy that I’ve had the whole time that hasn’t really been a strategy is just showing up as myself. Most of my audience is here in Ottawa, so I will meet people online, meet them in person, and often people comment that I am the same person, whether I’m digital or in real life. Really showing up consistently as the same person over time.

Shaun: Are there some people who, online they’re one thing, and then you’ve met people in person, you’re like, wait a minute, that’s not the same?

Katie: For sure. Even how people look sometimes, if they’re using filters to change the way that they look online, and then you meet them in person. I’m a filter-free page. I did use them a long time ago, but I haven’t used a filter in years.

Shaun: Do you think that people respond more, I wouldn’t say positively or negatively, but I think in the changing face of a digital landscape, the more real, the better, I would think?

Katie: For sure. I think the introduction of AI recently is pretty important for that. Mosseri from Instagram said that they are even having a hard time distinguishing between what is AI content and what is real content because the AI is getting so good. What we’re seeing now as a trend is that content that’s going to perform better, it’s things that are a little bit more raw, a little bit less perfect. You don’t want things to look too polished, otherwise, the audience is going to think it’s AI.

Shaun: Is that going to be counterintuitive, though, for the real estate game? I personally get that, and I think that’s important. My dog, the other day, I took a video, and I put her online on my social media, and she spoke English, and then she flew away, which is not real. That does not happen in my household. That was completely generated by AI, but people are probably going to be like, “Shaun is a wizard.” In terms of being counterintuitive in the real estate game, because if you go too unpolished, is there a risk, then, of being like, this person is not very professional? You know what I mean?

Katie: Yes, we obviously want to be polished to a professional level, but I’m trying to think of an example. I did a video recently for a furniture company, and in my filming, I stumbled over my words. When we edited the video, we actually started it with a little blooper and then got into the real video. Just showing she’s a human, she doesn’t speak perfectly all the time. There is a way to show that rawness and that realness without coming across as unprofessional.

Shaun: I know you have a few different pages, a few different accounts. What’s the difference between Katie Hession, YOWCityStyle, and YOWCitySold?

Katie: I like to think of them as different lanes, but all with the same driver. Katie Hession, that’s me. That’s the foundation. That’s where my values, my personality, my voice come from. Like I said before, I really, truly make sure that who I am showing up online is who you get in real life. I’m very active in the Ottawa community. I’m a spin instructor. I host charity rides all the time.

Actually, I’m at almost every charity event in the city. That’s me. That can’t be replicated. Then you’ve got YOWCityStyle, and that’s where I show up online expressing more my playful, creative lifestyle side of myself. That’s still rooted in community and storytelling about Ottawa, and just my life enjoying it. I like to be a resource for my audience there. In fact, on a Friday night, I can get a DM from somebody like, we’re a group of 40-year-old girls. Where do we go for a cocktail at 10 PM? I’m a lifeline here. People DM me these questions constantly.

Shaun: You respond.

Katie: I respond.

Shaun: Right? That’s important.

Katie: Really, YOWCityStyle is an extension of this community that I’ve built in real life, but then there’s all these people who I hope to meet one day. Sometimes I see them on the street and get to meet them, which is wonderful. Then when we get into YOWCitySold, which is newer, I’m still focusing on living in Ottawa, but it’s just a different level of service and guidance and trust and obviously talking about real estate because trust and professionalism in real estate is so important. I really focus on that when I’ve got my YOWCitySold hat on. I want that because people are making their biggest life decision here and trusting me with it.

Shaun: That’s awesome. You’ve got three hats essentially, your personal, it’s almost like you’re in service to the city, but it all comes back to your personal brand, but YOWCityStyle is a little broader, more social, more fun, and then getting down to business with YOWCitySold, real estate focus. Is that difficult? I would think not with you because you are so authentic through all of them.

Katie: It’s not difficult, but it’s also strategic because a lot of people are like, “Oh, wow, you’ve got this great following on YOWCityStyle.” If I were to start talking about real estate to a much higher level and using that as my main platform to sell, I would imagine I would probably lose some of my community there. I wanted to start a separate page where I could put a lot more content about that there. Then, obviously, using the two channels to cross-pollinate a little bit. You’ll see more of me as a real estate agent on YOWCitySold, and then YOWCityStyle is more my day-to-day life.

Shaun: You really, even though you started the journey back in 2005, and now you just got your license two years ago, is that correct?

Katie: Officially? No, in December. I’m fresh. 

Shaun: Oh, dog. That’s amazing. I love that. For you to get to this level now, but it has been since 2005 you started that process, you envisioned yourself in that space because you have an amazing grandmother who led the way. Now you’re on the cusp. You’re starting from zero, in a way. Not, but sort of.

Katie: I wouldn’t say I’m starting from zero. Again, I’ve been pretty intentional with the types of partnerships that I’ve taken on over the last five-plus years, knowing that this was my end goal. Again, I wouldn’t want anything on YOWCityStyle to impact any of my trust or credibility for real estate. It’s been a long time coming. I have been able to help with social media in the real estate world over the last five or so years. I’ve always been just tiptoeing into it. Now it’s official.

Shaun: Do you have specific tips? You’ve been in the game for 10 years. Give me your top three or four, whatever you would like to share with the world. For REALTORS^®, in the next year or so, what would be some specific Katie Hession tips for social media?

Katie: I’d like to go back to our conversation about AI. With the rise of AI, it’s really important that we stand out from AI. Embrace that imperfection to stay human. Being completely perfect online is not going to be your edge. I think that we need to think about those things that only you uniquely can do, like your personality, your opinions, your real-life experiences. How can you bring that into your content to show that you’re a real person and not a robot? Again, like I said, one of my biggest strategies this whole time was just being myself. Obviously, you want to be open without really exposing yourself. I think about, would you walk into the lunchroom at work and talk about these things?

Shaun: That’s a good bar.

Katie: I remember when I was going through the grueling licensing program here in Ontario, I was taking my audience along for the ride. Anytime I went in to write an exam, I told them I was going in to write it, and then I’d have to come out and tell them how I did. I was on a good roll, getting high 80s. Then one of my friends was like, “Katie, what if you don’t pass one of your exams?” I was like, “That’s the reality of what happens.” It did happen. You need 75% to pass. I got 73%. I was pretty gutted, and I showed up online in my stories, and I told everyone. The amount of supporting messages that rolled in was incredible.

At this point, I’d done a few exams, and my people were really cheering for me. Obviously, to share in my misery was wonderful, but then there was a lot of comments also that came in that just said, “It’s so amazing that you are being so vulnerable and actually sharing not being perfect, because that’s what makes us human.” That’s what makes you relatable. Just shed the idea of being completely perfect online. Find that rawness or realness that is a professional level to share at the right times.

Shaun: That, to me, sounds like, in the future, that’s going to be a premium. Really cutting through the noise because there’s so much noise online. So much noise, and some is nice and perfect, and some is broken. Even the broken stuff feels like you don’t know anymore what’s real and what isn’t. Finding that personal voice, making sure you let that personality come through genuine.

I think the thing about AI, it has always been a thing where AI is doing its absolute best to mimic. That’s all it’s doing is mimicking. If it’s trying to “sell something,” it will mimic what you think that you need to hear. But when someone trips up, or they show a little frustration, or they show a little real moment of authenticity, no AI can really mimic the messiness of being a human.

Katie: I agree.

Shaun: Cool. AI, staying real, staying raw. What else do you have?

Katie: I think one of the biggest questions that people have when they have a platform or an account that they’re trying to grow it. How do they grow it? It’s one thing to master taking the perfect photo, making a great video. It’s not just about posting it online. You hope that the algorithm picks it up. You hope that your audience engages with it so that it does get picked up more by the algorithm. I would say that community is probably your biggest growth hack. What I mean by that is that, look for ways to collaborate online. In a sense, what you’re networking online with the goal of hoping to cross-pollinate your audience.

You could do this by teaming up with another agent, featuring local businesses, anybody who works in the sphere of what you do that would make sense to collaborate with. With Instagram specifically, they do have the collaboration tool. I can post something and then invite somebody to be a collaborator, which then means that same piece of content goes out to both of our audiences. Either you can do it that way, or you’re hoping to create something that’s going to be shared by others, that then you’re tapping into everybody else’s audiences.

Shaun: Collaboration sounds like a really good one, especially in real estate.

Katie: For sure. Again, it’s just another way to network. I would say, as a client of a REALTOR^®, too, it shows that you’re plugged into your city, you’re a part of the community. That just feels a little bit more real-life too.

Shaun: I feel like it’s in everyone’s best interest. It’s a competitive game sometimes. Any business can be competitive, but more so in real estate, it feels like community is so important. If I’m a potential client looking for a REALTOR^® and I see that happening, I’m just like, “They care about not just their own self-interest, but the community at large.” That’s very attractive to me.

Katie: Agreed. It’s the whole idea of collaboration over competition.

Shaun: Right. That’s great. Collaborating, finding your community. You also mentioned keeping it local. That’s something that’s really important. You’re saying that will help you grow your number.

Katie: Because really, it’s just growing by making sure that other eyeballs get on that piece of content that you’ve created. If it resonates with another person that doesn’t follow you already, then hopefully it does translate into a new follower. One thing I find that is often forgotten is the social side of social media. Obviously, people are posting, hoping with this end goal of making a sale, but we need to remember to be social.

It’s okay to drop the occasional salesy post, but make sure that you’re also starting conversations with your community and joining them in. There’s a lot of tools on Instagram too to get people to engage. You can have a poll, you can have a question box. Encourage people to DM you with a question just so that it’s not just one-sided, you speaking at people all the time, and to respect it as a social space.

Shaun: That’s awesome. What else? Anything else?

Katie: My third one is to treat your online presence or whatever content you’re putting out as if it’s a room full of people. Let’s say you are invited to a dinner party. You’re not going to walk in there and tell people immediately, what house you have for sale, or are you looking to buy a house, or here are all the stats, the data on the market right now. That’s boring. It’s not really how you start a conversation. Instead, look for ways to start a conversation that would build trust.

Maybe you can still educate your audience on things that have to do with real estate, but just keeping in mind that you’re not always selling. You can position yourself as an expert. Build rapport. Let your personality come through. Because that lets your audience get a sense of you before you’re even starting to talk about business.

Shaun: I love that. Even when I first started out, I remember somebody told me, he said, “When you’re talking directly to camera, pretend like you’re talking to someone you know, and you really are trying to connect with that person.” In my world, it was a person. You’re really sharing a story with that person instead of thinking about X number of people across, where you don’t know a bunch of strangers. That’s a little bit of a different feeling. The nerves are different when it comes to that. If I’m feeling like I’m connecting with one person, that really helps. I love that idea because the rules are different when you walk into a room full of people.

Katie: For sure. I think what you’re saying, it’s that idea of the marketing avatar. In my mind, with my YOWCityStyle page, my marketing avatar, so the person that I’m speaking to, is Jennifer, who works for the government. She wants to know how to have a good time in Ottawa. Maybe wants some elephant inspiration, wants to know what the newest restaurant is to go to, where to get some skincare, that sort of thing. Again, knowing who your ideal customer is.

Although I guess your customer base can be a lot broader when you’re a REALTOR^®. I think that it’s going to help you be more human. I would actually recommend also that REALTORS^® who have an existing page to look at what’s in their feed right now and think, what is this conversation that’s here? Just make sure it’s not just a lot of data or just sold or listings that are coming up. You’re allowed to sprinkle those in. Make sure that there’s also a part that’s showing you as a person and your personality.

Shaun: That’s actually interesting. We haven’t really talked about that or put much of a focus on that, which is the actual page itself, the actual presence online. Everybody’s probably going, “Wait, I’ve been doing this for a while.” Maybe somebody out there has been frustrated it’s not getting as much traction as they want. Perhaps it’s something in their posts that they’ve already put out there.

Maybe speak to that a little. Like you just said, when you’re looking back at your post, you’re going, “Maybe I’m doing this a little, like everything is a number or everything is just sold.” What would you say are a way to, is it too late for people? Are they already like, oh, this is what I’ve already got. Now nobody’s going to like me.

Katie: They’re not screwed. There’s hope. There is hope.

Shaun: Tell us how to realign.

Katie: Again, I would do that audit of your page and look what’s there because, sure, you might have some existing followers already, but to bring in a new follower, and again, I’m talking about Instagram specifically here, when you find a new page—let’s say you were to collaborate with another agent and then you’re like, “Oh, okay, this is cool. Let’s see who they are. I’ll click on them and look at their page. What is there?” That’s another big first impression that you’re giving. For me, I have my YOWCityStyle page that’s established, and a lot of people know who I am over there.

I’ve just launched my YOWCitySold page. I know that, with it being new, for me to attract followers over there, it was important for me to have some content that was there when I started talking about it. I haven’t been too pushy about it just yet, but what I did was I went over to my YOWCityStyle page and looked at any past content that I’d created anytime I teamed up with a REALTOR^®, anytime that I helped a property management company with a rental building, even furniture store. Anything that had to do with homes and real estate here in Ottawa, I went back and invited myself as a collaborator.

That content then also showed up in my YOWCitySold page. When I launched it was like, oh, okay, we’ll check this out. She’s got all this content, and it’s basically like a big history or resume of things that I’ve done so far.

Shaun: That’s great. That whole collaboration thing is really powerful, that tool.

Katie: It is. Yes, it’s quite cool.

Shaun: When you’re talking about real estate, what are the skills that you’ve taken from focusing on your personal brand, and how is that any different, or what are you bringing over to now that you’re in the real estate side of things?

Katie: There’s a huge overlap. If you think of both industries, the idea of trust and relationships and reputation are so important. We’re selling trust. We’re not just selling a product. Again, think of that. Anything that I’ve been doing online with YOWCityStyle is I’ve been storytelling about Ottawa for years. Marketing homes in Ottawa really feels like a natural extension of everything that I’ve been doing so far. I’ve always kept a deeply local focus, so I know the neighborhood vibes, not just the stats on what’s happening in the market. I’m pretty comfortable on camera. Again, I think my teaching experience has come into play quite a bit. I love explaining things clearly.

I think when you become a REALTOR^®, any entrepreneur-type skills are really important. I’ve been able to show up consistently on my own, a lot of self-discipline, any of those entrepreneurial skills that also a REALTOR^® would need. Really, at the end of the day, both jobs are relationship businesses. You’ve got to think about how you can maintain that trust over time.

Shaun: You obviously are comfortable in front of the camera. I feel very comfortable in front of the camera, but there’s people out there who just don’t like the camera. They just don’t like putting themselves out there and talking to something that is not a friend or family member or a pet. What about those people? They still have to put themselves out there. I’m talking specifically real estate agents. What do you say to those people who maybe aren’t as driven to, and in fact, maybe fearful of it all? How do you help them along?

Katie: If it makes anybody feel better, I did not feel comfortable at first. When Instagram first started, it was photo-based. Taking a photo, that’s fine. It’s just one little split second in time. When video was introduced, I definitely stumbled over my words, and I felt really awkward. It came with practice. Really, I think a quote that’s been really resonating with me lately with starting a new career is that you don’t have to be great to start, but you have to start to be great.

If you’re feeling paralyzed that you just can’t do it, just try. Video is obviously a lot more, I guess, harder on the nerves than taking a photo. You could look at maybe taking photos that at least shows your face, and then using some script on the screen to get your message communicated. If you’re worried about choking up over your words, there are apps to be able to hit like a—what is it called when you’re looking at the script?

Shaun: Oh, your teleprompter app.

Katie: There’s a teleprompter app. That might make–

Shaun: You just read.

Katie: Yes, you just read, and it might make you feel better. I would say finding another agent or somebody who has the skills, or maybe just makes you feel comfortable, and get some practice. Again, it’s not something you have to do. Again, it is very helpful.

Shaun: I would say, too, I know in my experience, stand-up comedy was one of the hardest things I’ve ever done in my life. I look back now at myself, anything I’ve ever done back in the day, and I was terrible. Still, I can’t watch myself. Like you said, the more you do it, the practice that you give it, you feel vulnerable and insecure about it at first. I think it was because of the expectation that we put upon ourselves. If I’m somebody starting out in the social media game, I might say it’s like you have this perceived idea as to what you’re supposed to be.

In truth, I think the more honest and real you are with who you are and what your feeling is about something, and you’re not trying to pretend to be something that you think you’re supposed to be, and I’m talking to the people who feel the most closed off to it all, I think it’s the opening, that little tiny break of being closed off. Who you are is probably what people are going to respond most to, as opposed to somebody who thinks they know what it is, and they’re putting themselves out there in a way where it’s like, no, I want somebody who is so real and so honest, even when the imperfections are coming through.

I think that’s really important. I love your piece of advice. That saying makes a lot of sense. You got to start to be great.

Katie: It will come with time. Again, I think we are inundated with these, like there’s so many real estate TV shows right now, and these people are really good on camera. Is it that relatable? Is that relatable to the clients that you’re looking after or seeking?

Shaun: Exactly. It’s an ever-changing game. There’s so much evolution happening in this space, and I want to encourage everybody to make sure you go follow Katie. Tell us all your socials, Katie, before we wrap this up.

Katie: YOWCitySold, the Ottawa airport code, Y-O-W, is my real estate page, and then YOWCityStyle is more my lifestyle, living in Ottawa. I recently did a trip to Prince Edward Island, which was really fun. 

Shaun: I saw that on your social media. It looked awesome.

Katie: I ate a lot of seafood. Both channels are there, and sometimes you’ll see the same content on both pages, if it relates to both. That’s where you can find me.

Shaun: That’s great. Listen, Katie Hession, follow her on all of her socials. Thank you so much for joining us on REAL TIME. I hope it was enjoyable for you as it was for me.

Katie: It was an absolute honour. Thank you so much for having me.

Shaun: Thanks. There you have it, guys. Leaning into social media is a great way to connect with potential clients and grow our personal brands, but also our professional brands. I feel like, after my chat with Katie, it’s obvious there’s a connection between all of them, whether you have your own individual brand, you have a social brand that’s focused on lifestyle, but then that professional brand, you’re still utilizing the same skills, you’re utilizing the same philosophy. From what I’m taking, from what Katie’s talking about, authenticity seems to be the number one most important thing. I took a lot from that, from her, and I’m very thankful for Katie Hession for joining us.

Again, you can follow Katie Hession on YOWCityStyle and also now, YOWCitySold. Please follow her. If you liked this episode, make sure you like or subscribe to wherever you listen to your favourite podcasts. Of course, REAL TIME is brought to you by the Canadian Real Estate Association, CREA, and production brought to you by Alphabet^® Creative. My name is Shaun Majumder. Thanks so much for joining us today on REAL TIME. We’ll see you again. Peace.

Did you know that nearly 90% of Canadians under 30 want to own a home? Or that 61% of Canadians believe the homes being built today don’t meet the needs of Canadian households? While homeownership remains an important milestone, what it looks like and how Canadians think about it is changing.

David Coletto, CEO and founder of Abacus Data, joins this episode of REAL TIME to discuss recent findings in research conducted with the Canadian Real Estate Association, focusing on how Canadians view homeownership, and how “good data drives good decisions” when it comes to fair housing policy in Canada.

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